At the beginning of each year, O’Reilly Auto Parts brings in every leader across the company, from stores, districts, regions, divisions, distribution centers, and corporate management, to recap the year and prepare everyone for what is ahead. As you can imagine, this event requires a lot of people to take place. My team is responsible for creating the theme and ensuring every creative piece of the event follows this theme.
Arrival Day
Arrival day can be a bit crazy with over 7,000 attendees coming in throughout the day.
The Petersen Museum
A unique area was created for this event to showcase the partnership between the Petersen Museum and O’Reilly Auto Parts. Ten cars were selected from Petersen’s vast collection to showcase the automobile’s past and future. These cars were chosen to give everyone in attendance a taste of the Petersen Museum.
Conference
The conference takes two days and features leaders from within the company and several external motivational speakers.
Brand Expo
There is also a Brand Expo that features many new and exciting products coming to the store and direct contact with the experts that supply these products so attendees can ask questions and learn more about these products.
Team Night
Finally, each night features activities ranging from live musical performances to meet-and-greets with celebrities and social influencers to games hosted by companies that give out themed swag.
