The Starbucks Branded Solutions (SBS) platform combines several Starbucks sites into one cohesive branded experience. As a comprehensive online tool segmented for each SBS account type (there are 8, in case you were wondering), it provides Starbucks brand portfolio information, Starbucks associate and operator training, and an e-commerce shopping platform for each of the different types of accounts.

To help SBS operators transition to the new site, we created a clear and thorough how-to video.

Also developed was comprehensive style guide to ensure consistency in all seasonal and evergreen promotional opportunities that drive operator’s choices from inspiration to checkout.

To make this functional across all devices, we developed flexible templating content through band stacking to make it seamlessly responsive.

Best of all, it’s worked. Really well. Starbucks led the way in B2B e-commerce product fulfillment and continues to do so in a way that serves operators successfully for every sip and season.